In the world of business, first impressions matter. When you meet a potential client or customer for the first time, you want to make a good impression. One way to do this is to bare gifts.
According to a study by the University of California, Berkeley, people who receive gifts are more likely to trust and like the giver. This is because gifts are seen as a sign of respect and appreciation. When you give a gift to a potential client or customer, you are showing them that you value their business and that you are willing to go the extra mile to make them happy.
Of course, not all gifts are created equal. Some gifts are more likely to be appreciated than others. When choosing a gift, it is important to consider the recipient's interests and needs. You should also make sure that the gift is appropriate for the occasion. For example, a gift certificate to a restaurant would be a great gift for a client who loves to eat out. A personalized gift, such as a monogrammed pen or a photo album, would be a thoughtful gift for a client who you have a close relationship with.
Benefit | How to Do it |
---|---|
Be Authentic | Tailor the gift to the person and don't do it to sell |
Build Relationships | Know where to draw the line between bribery and genuine gift |
Increase Sales | Make it a point to give gifts to customers who just closed a large order |
Mistake | How to Avoid |
---|---|
Giving Inappropriate Gifts | Consider the person, the culture, and the occasion |
Giving Gifts That Are Too Expensive | Set a budget for the gift |
Giving Gifts That Are Not Appreciated | Ask the person what they would like |
There is a fine line between barring gifts and bearing gifts. Barring gifts is the practice of giving gifts to someone in order to gain something in return. Bearing gifts, on the other hand, is the practice of giving gifts to someone without expecting anything in return.
It is important to be aware of the difference between barring gifts and bearing gifts because barring gifts can be seen as unethical and can damage your reputation. Only give gifts to clients or customers if you are genuinely interested in building a relationship with them.
Do not give gifts with the expectation of getting something in return. If you do, you may be disappointed.
Benefit | How to Do it |
---|---|
Build Relationships | Only give gifts to those who you have a genuine interest in building a relationship with |
Make a Good Impression | Make sure that the gift is appropriate for the occasion and the recipient |
Increase Sales | Use gifts as a way to thank customers for their business |
Mistake | How to Avoid |
---|---|
Giving Gifts to Strangers | Only give gifts to those who you have a relationship with |
Giving Gifts That Are Too Expensive | Set a budget for the gift |
Giving Gifts That Are Not Appreciated | Make sure that the gift is appropriate for the recipient |
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